The size of the global middle class is
increasing at a rapid rate, with a growing proportion of the world's population
neither rich nor poor. While the rich are undoubtedly getting richer, according
to some figures, over half the world's population has emerged from poverty to
enter the middle of the income distribution. For the first time since
agriculture-based civilization began 10,000 years ago, the global middle class
has become the majority.
According to figures from Brookings, using
data from September 2018, "the majority of humankind is no longer poor or
vulnerable to falling into poverty." While the poor have been in the
majority throughout recorded history, just over 50 percent of the global
population now have enough discretionary expenditure to be considered middle
class. At roughly 3.8 billion people, the emerging middle class seems to have
reached a significant tipping point.
These claims are based on a classification
of households according to their daily spending, with individuals spending less
than US$1.90 per day said to be living in extreme poverty, those spending
between US$1.90-11 said to be living in vulnerable households, and those
spending US$11-110 per day recognised as being in the middle class. While there
is no precise definition of the middle class, it usually describes people who
have enough discretionary income to buy consumer durables and spend money on
entertainment.
While other figures differ from this rather
optimistic perspective, everyone agrees that the emerging middle class is an
undeniable force. According to separate figures from the OECD Development
Centre, the middle class will grow from 1.8 billion people in 2009 to 3.2
billion in 2020 and 4.9 billion by 2030. Rather than measuring spending power
according to global standards, OECD figures look at national standards of
income distribution in each country. While the middle class has traditionally
been based in Europe and North America, the economic landscape is currently
going through a major shift.
The vast majority of middle class growth
will come from Asia over the next decade, with Asia set to represent 66 percent
of the global middle class population by 2030 and 59 percent of middle class
consumption. When you compare these figures to the 2009 results of 28 percent
and 23 percent respectively, you can see just how quickly the world is
changing. While China and India are the world's biggest emerging nations, many
nations in South America and sub-Saharan Africa also have a rapidly emerging
middle class.
While more people breaking through poverty
lines is always good news, the rise of the middle class will also put
additional pressure on sensitive agricultural, environmental, and economic
systems. Sales of refrigerators, television sets, and mobile phones are already
surging in many countries, at the same time as other countries suffer from air
pollution and lack of water. The rising expectations of the middle class is
also causing problems in many developing countries, with public healthcare,
education, and infrastructure lagging behind the private economy.
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