Over the last decade, we have seen a
tremendous rise in the popularity of women's sport around the world.
Highlighted recently in Melbourne with the popularity of the Women's Cricket
World Cup and AFLW competitions, women's sport is very much on an upwards
trajectory. Almost 50% of women are interested in sport, more people are tuning
in to watch women's sport, and more girls and women are playing sport than ever
before.
Women's sport has not always been in such a
positive place. While there are still major discrepancies between participation
rates and income between men and women, a few brave souls over the years have
helped women's sport to reach its current state. Women’s sport history started
back in the 19th century, with certain sports such as horseback riding, archery,
golf, and tennis enjoyed by the upper classes. However, female athletes did not
compete in the 1st modern Olympic Games in 1896, and only 12 competed in the
second edition.
In the decades that followed, more women
started to play different sports, with a few important milestones reached along
the way. In 1967, Kathrine Switzer made history by circumventing the ban that
prevented women from competing in a marathon. In 1980, women in Brazil were
allowed to play soccer legally for the first time. And in 2019, the Australian
soccer team the Matildas became the first big national team to match the income
of their male counterparts.
Famous as a sporting nation, Australia
continues to lead the way in the female sport arena. According to new research
from the Commonwealth Bank, 53% of the population are either watching women's
TV or attending live events. Increased interest is being driven by 31% more
exposure, 30% more positive media coverage, and a 21% rise in high profile
female athletes. Over the past 12 months, people have been able to access every
W-League, WBBL, Super W, and AFLW game via live streaming or TV.
While there are more women interested in
sport than ever before, sporting tastes and participation rates differ widely
around the world. In the United States, American football is the most popular
sport among women; in the United Kingdom, it's tennis; in China, badminton
reigns supreme; in Japan, ice skating comes out on top; and in Mexico, it's
soccer. There are also significant differences across the world in terms of
participation, even between neighbouring nations. For example, 84% of young
Chinese women play sports at school, compared to just 16% of young Japanese
women.
While the rise in women's sport can be seen
across the elite sporting landscape, there is still a long way to go. According
to the Commonwealth Bank research, the main barriers preventing young girls
from taking up sport include a lack of girl's teams, the perception of not
being included, and girls not wanting to play without their friends. However,
with the rise of certain women's sports and sporting teams certain to inspire a
new generation of female athletes, positive changes at the grassroots level seem
almost inevitable.